What is a prioritization matrix?
A prioritization matrix is a visual diagram that allows people to determine what items they should prioritize, or decide is the most important. This is done by ranking items on a matrix according to their frequency and importance. For example, a development team might determine what feature to work on next by conducting a prioritization matrix study with their customers.
To complete a prioritization matrix, drag items from the left-hand column and place them on the matrix, according to how you rank them by frequency and importance.
Unless otherwise specified, please make sure to rank all of the available items on the matrix.
Do I need to talk when completing a prioritization matrix?
Yes! Customers want to know the reasoning behind why you rank the items the way you do. Make sure to explain your thoughts as you complete the prioritization matrix, especially focusing on any items that you find confusing or difficult to rank. Explain what makes you hesitate as you rank the items, whether it’s a simple issue of terminology or a genuine feeling that the item just doesn’t belong.
How do I submit my completed prioritization matrix?
❗️Please make sure to submit your prioritization matrix before stopping your recording. If you do not submit your prioritization matrix, the customer will not receive your results.❗️
Some tools may prompt you to submit your prioritization matrix when you finish ranking all the items.
If you need more time or are not prompted when you’re done sorting, look for a “Done” button on the page, often in the top-right corner. You may need to move the UserTesting recorder out of the way to find this button.
Once you submit your prioritization matrix results and see a success message, return to the tasks in the UserTesting recorder.